Article Armies

Aerial Advertising A Novel Concept

If you�re looking for a new and different way to get your company�s message across, consider aerial advertising. It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment. Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards. Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry? It�s likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and � best of all � you remember the banner it was towing. That�s because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when it�s towed behind a plane. Why do people respond well to airplane advertising? It�s likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. It�s unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone. Here�s what we know � people remember anything that�s unique and different. If it makes them look skyward, if it makes a noise and it if presents a message that�s short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques. Consider these interesting facts about plane advertising. According to recent studies: � 89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight. � 79% of those surveyed said they remembered what the airplane banner was advertising � 67% were able to retain at least half of the airplane advertising message. Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but can�t recall what the advertising was for. Clearly, that isn�t the case with aerial advertising. And why is that again? Novelty, novelty and more novelty. It�s fresh, different and interesting. People focus on it because it�s fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. That�s called good advertising. Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that. Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

How To Make An Aerial Ad Sing?

Aerial advertising requires that advertisers think about their message differently. That is, you can�t communicate the message in the same way you might via a newspaper or magazine ad. Designing an ad for plane advertising requires a little something more. It requires panache for getting your message across in a few words, and making people want to seek out more information. Here�s why � When you place an ad on the radio, for example, you have, say, 30 seconds to get your message across. A lot can be said, communicated and shared in those 30 seconds. In that time, you can communicate to listeners something about the product, and how to get that product. When utilizing aerial advertising, however, you have to be short and succinct. There are, of course, many distinct advantages of using airplane messages over more traditional advertising: people retain the message longer, they remember the product or service being advertised longer, and they remember the ad long after it�s out of sight. Those advantages are the reasons that seeking out airplane advertising is important, but the nature of the advertising is where you must get smart. Let�s look at some ideas for good airplane messages. First, the message must be short. Creating a message that�s long also creates too much lettering on your banner. It will be hard for people to read, and hard for them to process in the limited time they have to see it. The message must create a �call to action�. That is, it should be worded in a way that makes people think, �I must go buy that beverage� or �I must try that diet�. This can be done with a graphic image that�s on the banner, or with a strong, succinct message. The airplane advertising message should give enough information so that the person reading the banner can actually act on it. If the airplane messages send over an ad about a new restaurant, that ad must also help the viewer find the restaurant. Let�s say aerial advertising is used one day at a beach. It�s late in the afternoon and beachgoers are tired of hot dogs and lemonade. They are getting hungry. A buffet might be just the ticket to a full stomach. But the beach is often full of out-of-towners. If you simply advertise a buffet and refer to �Mac�s�, the out-of-towner can�t comprehend what �Mac�s� is. The locals might know it, but visitors, not so much. A simple �Elm & Pacific� is enough, then, to help even visitors find the tummy-quenching buffet for dinner. Aerial advertising is unique and advertisers should adjust their way to thinking to accommodate this difference. Plane advertising won�t answer all the questions the target audience might have, nor will it dispel with some objections. But it can get the message out and advertisers need to � with the help of the aerial advertising company � think of a catchy and useful message that will draw people to their business. Finally, advertisers should consider using aerial advertising in conjunction with other kinds of advertising. Call that the strong one-two punches. If someone reads a newspaper ad for a product and then sees that same product advertised over the asparagus festival later that day, that message is many times more likely to stick and result in sales for the advertiser. Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Benefits of Aerial Advertising.

Although business owners might not think of aerial advertising when planning their annual advertising budget, they should. There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more �traditional� advertising mediums is quite significant. When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant. Some of the benefits include: Cost savings First, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don�t have to assume they�ll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that�s passing over. That means there is no money wasted on advertising that won�t be read or paid attention to. In fact, it�s estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it�s hard to beat the return on the aerial advertising dollar. Cost effective it is. Novelty It�s unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it�s not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear. In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty � they stop and say �hey, look at that plane and the banner!� � But it�s also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That�s a solid block of time where the intended audience is focusing on the advertiser�s message. Non intrusive To get the message across, advertisers who use banner towing aren�t intruding on people�s homes, their living room tables or their cars. They are simply providing a message that�s flown over the beach, or an event or other gathering. People don�t feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can�t do � provide a welcome distraction, entertainment and a novel thing to talk about. Increase ad recall People remember aerial advertising more than any other advertising medium. Studies have shown that when questioned, 77% of the people who had just seen airplane advertising remembered what was being advertised on the banner. Another 67% could remember what was being advertised. These numbers are far greater than the response to other kinds of advertising like radio and print ads. All of these benefits add up to one great benefit � better use of your advertising dollar and a better return on that dollar. Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services.