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<title>Article Armies</title>
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<description>Articles posted by Rajesh Kumar.</description>
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<copyright>Copyright (c) 2005 ArticleTime.com</copyright>

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    <title>Your Wedding Is Special, So Should Be Your Look</title>
    <link>http://www.articlearmies.com/articles/Family/your-wedding-is-special-so-should-be-your-look.html</link>
   	<description>The most important day of your life, your wedding, needs to be an occasion that is remembered not just by you but also by the people who attended it. Every thing about the wedding needs to be perfect. Since you are the bride, the spotlight would be on you. And you want to be sure the attention is for “wow” sighs. Every thing about your look, from your hairstyle to your shoes (and every thing in between) is complementing your bridal look. 

Along with all the things that are important for your complete bridal look, jewelry is an important factor. It needs to embellish your beauty and grace on your special day. It shouldn’t be too gaudy or too simple, just perfect. So how do you make sure that you’ve chosen the “right” jewelry? When considering buying your bridal jewelry, keep a few things in mind that will help you choose your perfect bridal jewelry. 

The first thing to be considered is that the jewelry should match your bridal gown. The neckline of your dress is important in your decision of bridal jewelry.  If the neckline of your bridal dress is high, you can choose a sleek chain with a special pendant or charm. If your wedding dress has no neckline and is strapless, your choice of bridal jewelry would then be a choker with matching earrings. With a low or open neckline, you could wear either a choker or a large necklace with complementary earrings. And with a wedding dress that is very ornate in the front, you could forget about the necklace part entirely and choose danglers or chandeliers for earrings.           

Pearls have been the traditional choice for bridal jewelry. Pearls are elegant, classy, and have a timeless quality. No matter what the metal it is in - gold, silver or platinum - pearls can accentuate your features and add grace to your wedding dress. Pearls are available in different shapes, sizes and colors. 

You could also choose to add color to your wedding dress with colored gemstone jewelry. Gemstones, on a backdrop of white brilliant diamonds look stunning. In fact, you could have your gemstone jewelry customized as per your wedding dress. Websites like Angara.com offer this special feature of customized handmade jewelry wherein you can also design your own jewelry. 
This special day will be treasured in memory and captured in photo albums for children and future posterity. You need to be proud every time you look back at it. So go ahead and style yourself for the most important day of your life.</description>
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    <title>Saint Valentine’s Day: Consumers May Not Be the Only Ones in Loving Spirits</title>
    <link>http://www.articlearmies.com/articles/Marriage/saint-valentines-day-consumers-may-not-be-the-only-ones-in-loving-spirits.html</link>
   	<description>When you hear “Valentine’s Day”, what comes to mind right away? As humans, we associate Valentine’s Day, with bright red hearts, heavenly cupids, Hallmark cards, scented flowers and more often than not sweets for a loved one, including chocolate and candy. Traditionally celebrated around the world on February 14th, “V-day” is a time when lovers express their love for one another in the form of charity and gifts such as the ones previously mentioned. However, for many retailers (i.e. Both brick-and-motor jewelry stores, click-only Internet businesses, and etc.) this date can be one of the busiest times of the year, of course coming after Christmas. 

Businesses around the world have transformed their shops into a Valentine setting, starting at least a month in advance.  They have stocked up on new shipments far in advance to make sure no customer is left behind. Managers want not just to drive in business and bring in profit; he/she wants to build upon their previous customer relationships. They have committed themselves to researching the market beforehand. Instead of thinking about what was in, they have now changed their focus to what will happen. Marketing analysts have conducted experiments to see how personal taste has changed and customization has developed.  Simple random sample experiments have been conducted to see how willingly will consumers pay to have the gift(s) fit the wants of their loved one. However, not all businesses will charge a premium or extra price for this custom process to take place. One great example of this is Angara.com. Customers get to decide and design their own jewelry. Representatives are readily available for suggestions and/or recommendations if permitted.

So what do jewelry shops stock up on other than gold and silver? What is the secret behind attracting customers during this day? The answer to this is Rubies, Pink Sapphire and most importantly Diamonds. The types of jewelry that come from these stones include engagement rings, pendants, bracelets, necklaces, earrings and even studs. In addition, the shape of the stone can be oval, round, marquise, cushion, princess and off course hearts. In order to create appeal, manufacturers often put up to 3-4 stones in a ring, add luster to pearls and necklaces and polish the earrings and studs at an extreme. Although it is true that one tactic will not always work on any two different people. Constructing the jewelry is up to the jeweler, but preferences and deciding which jewelry is best for their loved one is really up to the customer.

As soon as mid-January comes around, both consumers and sellers are often spotted in the Valentine mood. More importantly, Saint Valentine’s Day is about the gift of giving. No matter if this is a delightful treat, luxury gift or even a simple donation. This time of the year is about bringing loved ones together, whether established or new. This day is a time to show someone that you care and you want him or her to know. One thing is for sure; Valentine’s Day is definitely a special day in all of our hearts.</description>
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    <title>Beautiful Natural Gemstone</title>
    <link>http://www.articlearmies.com/articles/Business/beautiful-natural-gemstone.html</link>
   	<description>The aesthetic appeal, magic and mystery have lured mankind since ages. Different cultures across the world have lore and beliefs associated to colored gemstones. In this day and age, natural gemstones are more of a fashion accessory, though the mystical symbolism remains.
What are natural gemstones
A gemstone is defined as a mineral or petrified material that when cut and polished, can be used in jewelry. It is a mineral that is valuable, rare and often beautiful. 
Minerals were forged beneath the surface of the earth over millions of years through the forces of heat and pressure, resulting in a distinct crystal form with an orderly pattern of atoms. This internal arrangement determines a mineral’s chemical and physical properties, including its color. Crystals are not necessarily formed only in rocks or beneath the surface of the earth; they are also formed within plants and animals. Such gemstones are called Organic gemstones (coral, amber etc.). Every mineral originates as a small crystal and “grows” as more atoms are added. A particular gem or mineral can be a variety of different colors, depending on impurities, also known as inclusions, in its atomic structure. Quartz, for example, is normally colorless, but occurs in a range of colors from pink to brown to the deep purple of amethyst, depending on the amount and type of impurities in its structure. 
Gemstones are precious because the extreme climatic conditions and the nurturing inside earth’s womb for millions of years, are not just rare conditions but almost impossible to occur again. And this is the reason that the importance of gemstones is much beyond the obvious aesthetic appeal. 
Of almost 4,000 different types of minerals found on earth, fewer than 100 are considered beauteous or durable enough to be used as gemstones. Of those, only around 20 are commonly used in jewelry. The traditionally included category of most valuable gemstones is emerald, ruby, sapphire and pearl. Because of their aesthetic appeal and glorious history, these gemstones are more valuable than other colored gemstones. Finest quality emeralds and rubies can sometimes be more valuable than diamonds of comparable size. 

Gemstones are classified into different varieties, species and groups. For instance, ruby (gemstone) is the red variety of the species corundum (mineral) that belongs to the hematite (crystal) group. Varieties of the mineral beryl include emerald (green), aquamarine (blue), heliodor (yellow), bixbite (red), goshenite (colorless) and morganite (pink). 

Gemstone treatments or enhancements refer to the way some gems are treated to improve their aesthetic appeal or durability, or even change their color. Almost all gemstones are treated in some or the other way. Most of these treatments are permanent in nature and an accepted norm in the industry. Treatments do not affect a gemstone’s value.
Seeking quality
Akin diamonds, gemstones are judged by the &quot;Four Cs&quot; of color, clarity, cut and carat weight, with color being the most important consideration, by far. As a general rule for all gemstones, the better the color, the higher the value; better clarity and better cut are also valued more - and generally, the larger the stone, the more it will cost per carat. Even to an untrained novice eye, many of these types of differences can be seen when similar stones are examined side-by-side.
Other factors that may influence the price of a gemstone include whether it is available readily or is rare in existence; whether it is a rare fancy shape or a calibrated size; and sometimes the origin of the gem. For instance, sapphires from Kashmir or rubies from Burma command a higher price than their equivalents from other origins.</description>
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