Article Armies

How To Become An Author In 40 Days By Bob Burnham

It's true, patience is a virtue but why wait? When it comes to writing and publishing a book getting your book on the market and available to millions is in the best interests of both you and your potential customers. There are people waiting for your information. Don't be patient; get your book written this month. Read more to learn how to get it done. Forty days does not sound like a long time does it? In forty days you can actually get a lot done, and yes, you can write a book. How? Heck, I'm glad you asked... How many hours are there in a day? We are not talking about the whole 24 hour thing; we are talking about actual awake and working hours. How many? If you wake every day at 7 and go to bed at 10 then you have 15 hours to work with right? Now presumably you eat during some of that time, you do household chores; you have to go to work too, right? So that's about 10 or 11 hours out of your day leaving 4 or 5 hours each day. Assuming you spend some of that time relaxing or hanging out with friends and family you still have an hour or two, at the least, left each day. If you use even a small portion of that time, let's say 30 minutes a day, then you will complete your book in 40 days or less. If you write like you talk in conversational style English you can write a page in 5 minutes. Write like you are writing a letter to your spouse and do not second guess yourself or edit and also write as fast as you can. The faster you write you will find the more it flows. Using your outline, you focus on a single topic for five minutes and write without stopping. Five minutes of writing, without pausing to edit yourself or check the spelling of a word, results in one page of content. Now at first that might not sound like much. So what, you say, anyone can write a page in five minutes. I urge you to do the math. One page every five minutes for thirty minutes each day results in six pages a day, right? Six pages a day for forty days results in 240 pages, more than enough for a complete and comprehensive book. Want a larger book? Add ten more minutes a day to your writing process. Now you're writing eight pages a day. Forty days later you'll have a 320 page book. One of the keys to writing your book in 40 days is outlining your book in advance. The outline process is fairly straightforward. Begin by writing at least 10 chapter topics. Break each chapter topic into 10 smaller points to cover. You now have 100 points - for example if you're writing a chapter on how to house train your dog then your points may be: Your dog will make mistakes Products to use to clean mistakes Puppy proofing your home Crating at night Once your outline is written, each point is turned into a question. Why? Because answering a question is so much easier than writing an essay on a point. Answering a question makes the words flow easily onto the page. It means the difference between taking 30 minutes to write a page and 5 minutes to write a page. Using the points above as questions the answers may be: What to do when your dog has an accident How to clean puppy accidents How to keep your home disaster free Should I keep my dog in a crate at night To make the writing process as efficient and productive as possible use a blueprint or template and write 30 minutes per day. You will have your book finished before you know it and you have now officially Become An Author.For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Write a Book Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" Information on How To Use BRWT Force To Write A Book go to Expert Author- http://www.expertauthorpublishing.com

Become An Author And Explode Your Income By Bob Burnham

Becoming an author can be more profitable than you ever imagined. Gone are the old writing and publishing paradigms that limited you to royalties AFTER your advance was earned back, your agent was paid, and expenses are covered. Today, writing a book can be the foundation for a profitable sales funnel and an information marketing empire. Do you aspire to make more money than you are currently making? Would it be nice to be able to take a day, a week, or even a month off and not worry about how it will affect your budget? Would it be nice to not have to have a budget? Consider writing a book. Becoming an author is a fantastic way to make a tremendous amount of money. What do you enjoy talking, learning, or doing? Fly fishing? Running? Cross stitch? What are you skilled or knowledgeable in? Are you a good mechanic? Do you love going to the movies or going on vacation with your children? Write a book about it. Now you might be sitting there saying, "Write a book about going on vacation with my children?" YES! Consider the options: 10 Great places to take your kids on vacation - and not break the bank. Leave the mouse behind, 101 affordable and fun vacations. Camping with children. How to spend two weeks with your kids in a tent and still feel rested. See, any topic can have an abundance of options - even vacationing with your children. So how will your passions, skills, and interests help you make tons of money? When you are interested in a subject, and can spend your days devoted to talking or writing about it, then you have the foundation for a tremendously successful business, a business that begins by writing a book. Your book will be the foundation of a product line that you can build on, each product increasing in value and price until you reach the apex of your product line. Consider the vacationing with children example used earlier. The foundation of your business is your book. Let's say it is 10 great places to take your kids on vacation and not break the bank. From that product, you could offer additional books on traveling with children. You could even sell affiliate products related to traveling like portable DVD players, child themed luggage and the like, however your pinnacle product may be vacation packages to sell to your customers. They buy the book, they buy the products, and then they buy the vacation. Other topics lend themselves very well to being a consultant, workshop or seminar leader, or even a one-on-one coach. This set up, with your book as the foundation, can be extremely lucrative. Stop and think for a moment, do you know one expert that does not have a book? You too can become the expert, and the head of a very lucrative enterprise, simply by publishing a book. So what is your passion? What are you good at? What do you love to talk about? That's your in. The rest is money in the bank. Once you know your passion your next step is to research a topic that provides benefit to potential readers and to get the book written. Don't let a fear of writing or a lack of confidence stop you. All you need is the idea. You can hire someone to write it for you. If you choose to write it yourself, there are an abundance of tools and resources that will make writing a book easy and fast. Search Amazon.com under 'How to write a book' and you will find many books to help you become an author. Do not wait, get started living your dreams today - write that book!For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

Self Publishing A Book Is Inexpensive and Simple By Bob Burnham

Ever wonder how busy business owners are able to publish book after book after book. I mean, do these people ever sleep? The truth is that yes, they do sleep and they also probably take more days off and more vacations than you imagine. How do they manage to publish so many books and still have free time? They know that self publishing is the answer and they know the secrets to making it fast, and easy. Self publishing a book has to be one of the most satisfying things you can do in your life. You will increase your value to society by offering information to people who seek it. You will have opportunities be offered to you without even looking - we are talking amazing and interesting opportunities you never considered possible before you wrote a book. You will make money while you sleep - internet bookstores do not close, they are open 24 hours. The question, however is how are you going to make it happen? Many people are thwarted by the idea that self publishing is only for the rich with an abundance of time on their hands. That idea could not be further from the truth. Okay, well the truth is that ten years ago self publishing was for the rich who had an abundance of time on their hands. Sort of, it was called vanity publishing and it was mainly for folks who wanted to see their name in print. That was the perception anyway. Some very famous authors have self published including Edgar Allen Poe, Mark Twain, Upton Sinclair, ee Cummings, Virginia Wolf, Henry David Thoreau and even John Grisham. Some pretty famous writers got their beginnings in self publishing. Okay so now you know that some very famous people have self published and that self publishing used to have a negative connotation. Today, with the invention and proliferation of internet usage, self publishing is now available to anyone who has something to say. In fact, it is so simple and inexpensive that there are almost 90,000 small publishers. What makes it so easy? Competition is a huge factor. Because the internet has made it so easy to publish, there are tons of fulfillment options, distributors, printers and even book writing tools. In fact, there are a number of tools you can use online to help you write and publish your book that are completely free. For example open office offers a word processing program. Weebly offers free website hosting and design and open source marketing tools. In addition to free options and low cost printing there are an abundance of distribution and fulfillment centers. In fact Amazon.com is happy to help you sell your book and offers a variety of options ranging from letting you simply list your book to full fledged printing and publishing. Additionally, the internet makes it tremendously easy to research for your book, including research for the target market, your competition, and research for the book itself. The internet also makes it easy to market your book. A website and a few tools to drive traffic to your website and your book can take on a life of its own. Lastly, the internet makes it easy to become a publisher. All of the information you need from naming and establishing your publishing company to applying for an ISBN number can be found and implemented online. The internet has made self publishing tremendously inexpensive and simple. All you need to publish a book is a little time and determination.For Your Free MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Book Marketing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

How To Self Publish A Book On A Tiny Budget By Bob Burnham

Can you make hundreds of thousands of dollars by starting with a small budget? If you're writing and publishing a book you can. Self publishing is one of the best ways to make incredible profits and it doesn't have to cost you an arm and a leg to publish a very professional and impressive product. Read more to learn how to publish a book on a tiny budget. We do not all have thousands of extra dollars to spend on book publishing. The good news is that self publishing is not for the rich, or at least it does not have to be. Folks on a budget can self publish too. Better yet, they can self publish with the same professional results. Here are a few tips if you are working on a budget: Find a partner. It does not have to be a partner that has the same passions or interests as you, though it helps. Finding a partner that specializes on something you do not specialize in is the key. For example, if you are great at marketing then partner with a writer. Conversely if you are great at writing, or comfortable with it, then find someone who excels in marketing. Publishing a book is all about the marketing. However, you can also partner with a person to write the book, share the expenses, and share the profits. Many successful books are written by teams. Finance the book. I do not mean go to the bank and get a loan, that is not necessary. Instead, once the book is written find relevant businesses to approach. Ask those business owners to pre-purchase your book in exchange for promotion in your book. For example, if you have written a book on how to choose the right computer for your business you could approach your local electronics store and make them an offer, in exchange for listing their company in your book as a great place to find their computers they will buy 100, 1000, or more copies of your book. Now you have money in the bank to pay for publication. Another way to save money is to e-publish. Electronically publishing, offering your book as a PDF. An electronic book is called an e-book and offering your book this way is a great way to sell your book and to cover the costs of printed books. Buying in bulk is always a great way to save money. If you are confident you can sell thousands of books and you have the space to safely store them, then have a large amount printed. It can literally save several dollars per printed book. Hiring a book distributor can also help save money on fulfillment and distribution. Generally book distributors take a percentage of each sale so the cash out of pocket expense is very low, however you're take is lower than if you had handled the distribution and fulfillment yourself. One last option is to save money on the writing process, and time, by recruiting experts to write your book for you via contributions or interviews in exchange for publishing their contact information in your book and/or promoting them on your website. There are many ways to make publishing a book more affordable. The key is to think outside the box and look for creative ways to partner with others to make it happen. Heck, I have known people who have managed to publish a book for free. Imagine that 100% return on your investment from the get go. If the will and the desire are there, there are definitely ways to make it happen.For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: Make Money Writing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

Book Marketing - How Rich Authors Make Money By Bob Burnham

What's the difference between a rich author and one that has to keep their day job? The answer...sales and marketing. Not just selling and marketing your book but using your book as a sales and marketing tool. When you are able to tap into the possibilities, your book can make you rich. Read more to learn how to use your book to generate tremendous profits. Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this." You are probably right, you can but the difference is not always in the quality of the content, the difference is in the marketing. True, a well written book makes a huge difference however if no one knows about the book, you are not going to make a dime. Here are a few key ingredients in a profitable book marketing campaign. Tell the world! Press releases are only the beginning of a book marketing campaign. They are important, however they are only the first step. Include a link to your website or your amazon.com page in every single communication you have; your email, your business card, brochures, and in your other publications. You will note that I mentioned three other key ingredients in the prior paragraph: Website Email Other publications. These are three things rich authors use and make money from. Let's start with the website. Did you know that almost 70 percent of internet users use the web to research products before they buy them? That includes books too. When people are online searching for your topic do you want them to go to your competitor, the one with the website? Or do you want them to come to you? A website may be your first introduction to a potential customer or it may be a step in their purchasing decision. Regardless, it is extremely valuable. Without a website, many potential customers will just pass you by. Email. Email is instantaneous and an integral part in any marketing campaign. However if you only have 5 email addresses, you are not going to make much however if you have 5000 emails you are sitting pretty. Now you are probably asking, "How do I get 5000 emails"? That's where your website comes in handy again. You simply post a sign up form on your website. Maybe you offer a free report or a newsletter in exchange for their email address. Now every time you have a new announcement, product, or promotion you have a list to send the information to. It's an excellent, and proven, method of selling your products including your book! Other publications. Writing articles is an excellent way to drive traffic to your website and to drive purchases. Each article helps build your credibility and people's awareness of you and your book. Include your website in your bio and people will visit your website for more information. We have been talking about marketing your book however TRULY rich authors use their book as the foundation of a business. Their book is often times the least expensive item in their product line however it builds credibility and increases repeat purchases. For example, if you write a book on how to choose accounting software for your corporation, your products could range from seminars and workshops on a variety of corporate accounting tasks to selling your own accounting software to consulting on site with corporations and helping them get their accounting software up and running. So what's the difference between authors who are collecting dust on the shelves and authors who are sitting on the beach and still making money? Two words - sales and marketing. Rich authors don't sit idly by and wait for their book to make them money, they promote it and they use it to make more money. Your book is the foundation for the life you've dreamt of, get writing!For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

How To Write A Book, 4 Simple Strategies By Bob Burnham

Writing a book can seem overwhelming. It does not matter if you have written ten books or you are just starting your first, there's a lot that goes into getting a book from A to Z. Here are four simple strategies to make writing a book MUCH easier. Book writing strategy #1. Hire a ghostwriter! Seriously, ghostwriters can save a tremendous amount of time and energy. They can take the process from outline to typesetting or simply create a first draft for you and you do the rest. A ghostwriter can be hired to handle any or all aspects of writing a book. In fact, you can hire a person to do all your research if you are determined to write the book but do not have the time to research. A note about research, write your book first marking where you would like to place a fact or need to do more research. It is much easier, and faster, to search for specific information than to simply do research for research's sake. Plus, if you are hiring someone to find the information you need, it will cost you less because it will take them less time to get the job done. . Book writing strategy #2. Outline the book. Outlines are not your junior high school English teacher's way of forcing structure into your creative mind, they are a way for you to optimize your time. Outlines make it easy to focus on the task at hand. Imagine sitting down to your computer and writing. If you do not have an outline, where do you begin? What do you write about? If you have an outline, you know exactly what you're going to write about. And if you use our BRWT force technology the words will flow effortlessly onto the page. . Book writing strategy #3. Schedule time into your day for writing. It does not have to be an all day process. You do not even have to make room for more than 30 minutes each day. Do you have thirty minutes? No? Twenty? Set aside time each day and your book will get done in no time. Using our BRWT Force Technology every five minutes you spend writing will result in a page written. Do the math...a 200 page book will be written in 1000 minutes. 1000 minutes is 16.66 hours. If you write for 30 minutes a day your book will be done in 33 days. 33 DAYS! Find your 30 minutes and get your book written! . Book writing strategy #4. Don't be a perfectionist. Perfection is procrastination. You do not want to put off writing your book, you want it published now! Perfection does not exist. Write your book without editing. Let all of those typos, spelling, and grammar mistakes mar the page. Do not go back and fix them, do not pause to spell check. Write and write fast. When your book is done, then you go back and edit. It's a much faster and more efficient process. . Writing a book does not have to be overwhelming. All it takes is a strategy and a commitment to getting your book on the shelves and into the hands of thousands of readers all around the world. Get writing! .For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Book Marketing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Publishing A Book, 10 Money Saving Secrets By Bob Burnham

One of the myths about self publishing is that it is expensive. The truth is, many self published authors have published for little or nothing out of pocket. That means every single cent earned is profit. Learn how to self publish for next to nothing, or even for free... If you have ever looked into publishing a book, you may have found that an abundance of the information makes it sound like writing and publishing a book is a very expensive endeavor. This does not have to be the case. You can write and publish a fantastic and well received professional book, without breaking the bank or taking out a second mortgage on your home. In fact, some people have even found a way to publish a book for free! Here's how to save money writing and publishing your book: Money saving secret #1 Get others to write the book for you. This may sound sneaky, however many successful authors have used this tactic quite successfully. We are not talking about paying a ghostwriter, we are talking about asking experts in the field to contribute. For example, Chicken Soup for the Soul books are collections of inspirational stories written by others. The Secret, is a collection of information from experts in manifestation and the Law of Attraction. Experts will often gladly contribute to your book in exchange for the ability to put their contact information in the book. It is excellent marketing for them and a product for you. Money Saving Secret #2 Use information you have already written. If you have written articles, reports, and even blog posts these can be collected and organized to create a book. All you will spend is time organizing the material into a cohesive package. Money saving secret #3 Interview experts. One excellent way to provide value and create a book is to interview experts in your field and organize the transcripts into an easy to read and logical manner. Transcription generally costs about $2.20-$3.00 per minute depending on the transcriptionist and their level of service, some simply transcribe and others will edit the document to make it read well. Regardless, this simple process makes writing and publishing a book very cost effective and it takes no time at all. Money saving secret #4 epublish. Printing costs money. Distribution costs money. Many successful authors decide to first publish their book electronically. This means customers can quickly download the book onto their computer. Many customers actually prefer to get their information in this format however if you are determined to see your book in print, consider funding the printing with an electronic first run. You may find that it sells so well as an e-book that printing it does does not make sense. Money saving secret #5 Create a joint venture. Partner with an expert writer or if you do prefer to write the book, partner with an expert marketer. Joint ventures are excellent ways to split the costs of publishing a book. When seeking a joint venture partner, make certain to find someone who has strengths where you have weaknesses. For example, if you're a good writer then find a partner who is an excellent marketer and you both split the profits. Money saving secret #6 Partner with a company to pre-purchase your book in exchange for promotion in your book Money saving secret #7 Promote affiliate products to cover the price of publication. Promoting products, and receiving a percentage of the sales, is a great way to fund the printing and marketing of your book. Simply including a link in your book or on your website will initiate the affiliate income process. Remember to only promote products that are relevant to your book's topic and are products you would use yourself. Money saving secret #8 The more you print the cheaper the cost per book. Printing operates just like any other business. The more you buy, the cheaper it is. Of course, when exercising this strategy, make sure you are confident you can sell what you print and make sure you have a safe place to store all those books! Money saving secret #9 Use technology to make distribution easy. For example Amazon offers distribution and instead of charging you, they take a portion of your sale. This can easily be made up by increasing the price just a touch. Clickbank also makes it easy and economical to distribute your e-book. Money saving secret #10 Take advantage of open source products. For example word processing, website design and hosting, and even accounting software, all a vital part of becoming a successful publisher, don't have to be expensive. If you buy software products to handle all of your publishing tasks it can cost you thousands. Open source is free. Writing and publishing a book does not have to be expensive. True, it may take a little creativity but when you have all those dollar signs at the end of the road it's worth a little creative time to make it work.For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book"

How To Publish A Book To Generate Sales Leads By Bob Burnham

Owning and operating a business can be tremendously satisfying. You have the ability to work for yourself and make your own rules. One of the downsides to owning a business is the financial stress associated for being directly responsible for your own income. A 9-5 employee can to a certain degree count on that weekly paycheck, a business owner does not have that luxury. A business owner's success depends on their ability to make sales. For many, sales are the least desirable aspect of being a business owner. It means knocking on doors and making cold calls, the majority of which end up in rejection. Publishing a book can literally end the need to go out and get sales. Here's how. Writing a book will end cold calling. Imagine talking to a potential customer and being able to say, "Let me give you a copy of my book." This is a huge selling point. They may never actually read your book, however simply because you have one tells your prospective client you are an expert in your industry and you are so confident in your knowledge and abilities you have written a book on the subject. Seriously, would you rather do business with a company you know nothing about or a company who has written a book on the subject? Most of us would rather go with a company who has written a book, we are more comfortable with them. We are instantly more confident in their skills. Your customers will be too. In fact, I have know business owners who simply had to say "let me send you a copy of my book," and the potential customer made a purchase on the spot. They did not even have to see the book, just the mention of publication was enough to give them confidence. Writing a book will bring customers to your door. Having a book available and on the market will bring customers to your door. For example, imagine you are exploring the possibility of running a marathon. You buy a book or two on the subject. During your training you decide you need more help getting proper form so you go back to the author of your book, visit their website and book a weekend training camp with them. Now if you had not read the book, how likely is it you would have booked their particular training camp? Not likely. The same is true for your customers. Regardless of your business, when people read your book they will look to your for more information. It does not matter if you run a product oriented business like selling running shoes or a service related business like fitness training, the concept works the same. You won't have to pound on doors to make sales because customers will be pounding on your door. Writing a book will open up opportunities for you and your business. Continuing with the same example from above, the fitness trainer writes a book and runs marathon training camps. The book catches the attention of a television producer, a news program, or maybe even the manufacturer of a running product like shoes. They contact you and offer you an opportunity. Maybe you are asked to be an expert on the local news, maybe you're offered a radio or television program or maybe your name is attached to a new product. All of it means more money for you and an expansion of your business and your company name. There's no doubt about it, a book can eliminate the stress associated with HAVING to make sales. When you write a book, sales will automatically happen and you can focus on the more interesting tasks of being an entrepreneur - namely growing your business!For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: Book Marketing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

Write a Book, How To Change Your Life Dramatically By Bob Burnham

Writing a book will change your life in ways you never thought possible. Whether your goal is to see your name in print, boost your existing business or start a new business, writing a book will add tremendous value to your life and open up opportunities you never dreamed possible. If you've ever considered becoming an author, here's just a sample of the wonderful things you can expect in your life. Step into a bookstore or a library and you are surrounded by books. Walk up to a stranger and ask them if they have ever wanted to write a book. Chances are they will say yes and tell you right off what their book idea is. So why oh why are there so few authors. Really, how many authors do you know? Why, when so many people have wonderful book ideas, are there so few authors? The answer... Life. Time, fear, money, family...they all get in the way of people attaining their dreams. What is getting in your way? The only difference between the authors of all the books on the bookstore shelves and all the folks with dreams of writing a book is the published authors did not let life get in the way of becoming a published author. They make time to write a book - why? Because they know that writing and publishing a book will change their life. They know that writing and publishing a book will provide a tremendous amount of accomplishment. Have you ever set your mind to accomplishing something difficult? It can be anything from spring cleaning the house from top to bottom to running a marathon. How did you feel when you were done? Tired maybe but probably tremendously satisfied with your efforts and the experience. Writing a book will not make you feel tired, unless you are staying up late to write it! However, the satisfaction you receive once your book is complete and in print will be beyond compare. Imagine being able to pull your book up on Amazon.com or being able to say to a customer, associate, or friend - let me give you a copy of my book. I can tell you it is a fantastic feeling. They know that writing and publishing a book will change people's lives - it opens up tremendous opportunities. When you write a book, no matter what the topic, it will have an effect on the thoughts, actions, and lives of others. For example, imagine you wrote a book on home organization. Pretty straightforward topic, right? Now imagine what happens to all of the people who buy your book and heed your advice and guidance? They are going to start to live more organized and happier lives. They may contact you to ask you for help in other areas, the media may contact you as an organization expert; you may even be approached by the manufacturer of organization products. Now this is a simple example, imagine if you wrote a book about living with diabetes or healthy lifestyles! They know that writing and publishing a book will increase credibility, and income. Think about your favorite hobby or activity. Do you have a book on the subject? Would not it be great to have the author of that book in your home to give you their personal advice? Of course it would, authors are considered experts, plain and simple. If you've written a book you're held in high regard and you're the expert. What does this mean? It means your credibility on the subject is increased. It also means people will turn to you for guidance, not just turn to you - pay you for your knowledge on the subject. When you write a book you can use it as a business calling card, a marketing tool, or, and this is the big payoff, the beginning of a product line. For example, if you write a book on home organization then you can sell organization workshops, organization products, organization software, and one on one organization consulting. All of these products will be leveraged off of the fact that you wrote a book and are an expert on organization. So....what is your book going to be about and when are you going to write it?For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

How to write critical essays By Donald Mitchel

Custom essay writing service ProfEssays goes on describing techniques and approaches which are vital for completing a good piece of writing and are used by its writers and editors. Now it intends to dwell on critical essays. The related comprehensive information is due to appear at ProfEssays� site one of these days. In general the word critical contains positive and negative meanings. Therefore a critical essay should reflect your personal attitudes to the problems raised in a book. This attitude is best described as "detached evaluation," standing for your musing over the reading, the completeness of its data, and so on. While writing a critical essay it is necessary to cope with three tasks: 1 An analytical one. In doing thesis for critical essay, its author is obliged to state his or her personal view that should be vindicated in contrast to other views. Then one can turn to critical analysis. it is time Critical analysis It implicates taking apart a whole topic/subject, and then to reassemble it in your own terms. It is crucial not only to single out the author�s thoughts but interrelating them and finding appreciation in them judging and selecting them accordingly. This step will interlink the major points and conduce to form the logical structure of an argument, supporting a particular thesis. 2. An evaluative task As a critical reader, you must express your attitude to an author's argument or point of view as well as determine its soundness. An evaluation of the author's work comprises: An assessment of the "facts" presented on the basis of correctness, relevance, and whether or not pertinent facts were omitted. An evaluation or judgment of the logical consistency of the author's argument. An appraisal of the author's values in terms of how you feel or by an accepted standard. 3. A constructive task. While writing critical essays it is necessary to suggest alternative ways of looking at the issue(s) of concern and the advantages or importance of the alternatives. Critical essays give an opportunity to show better and correct ways to tackle problems stated in a book, point out the demerits of books as well as mistakes in reasoning, evidence and coverage, provide lacking evidence and highlight new and important conclusions. Finally, a good conclusion combines a summary, reminding of the point of the essay is part summary and part drawing things together for the reader so she is reminded of the point of the essay and the major steps in getting to that point. No one writes an excellent critical essay in a first draft. An essay coping with the analytical, evaluative, and constructive tasks requires several drafts in order to produce the best variant. Also, while writing is in part a solitary activity, it is essentially social in that it is normally meant to be read by others. Thus, you may want to share drafts with others and involve professionals in the process of critically evaluating drafts. Such professional assistance is provided by ProfEssays. This custom essay writing service can produce such essays from scratch. ProfEssays is capable to cope with critical essays on any book and topic of any level of difficulty. The types of works we accomplish embrace: custom essays, term papers, academic papers, research papers, admission essays, compositions, course-works, book reports, case studies, thesis, dissertations, editing, resume services, creation of sites content and others. If you realize that circumstances are against you and on some reason you can�t or don�t want to compose an essay, term paper, research paper etc., then our professional experts will do their best to write an excellent paper on your behalf.custom essays-custom essay-writing service-term paper

Does Each Element of Your Story Further The Theme? By Dharmender

Creative Writing Tips � Whichever theme you choose, all the elements, which make up your story, dialogue, conflict, scenes, etc should be written with the theme in mind. Your theme should progress the story. If you find that anything in your story doesn�t progress it, it should be cut when you are in the editing stage. Before we see an example of elements written with a theme in mind, let�s think of a theme and a story�. The theme is� �Arrogance Leads To Humiliation� Very briefly, this story is about a character that believes he is better than his colleagues. His goal is to get promoted to a managerial position. What will prevent him from reaching his goal, is the fact that management are aware of his arrogance and they don�t believe, with his attitude, he is the right person to manage the staff. To meet his goal, the character will take on more work than he can handle. He will do this to prove to management, that he is the right man for the job. But in the end, he will make a grave error and his arrogance will lead him to humiliation. Now let�s take a look at the elements of this story� Dialogue The character�s dialogue will show his arrogance, by the tone of his voice and the words he chooses to express himself. Characterization I will show my character is arrogant by the way I describe him and from how other characters see him. Motivations I will explain what makes him think he is better than everyone else. Goal I will state his goal and show how it arises from the fact that he believes himself better than everyone else. Setting The setting is going to be in an office environment. I can show his arrogance through the setting by perhaps describing the contents of his desk (trophies) and his desk area in general (diplomas on the walls.) etc. Conflict The conflict will come from himself. He is the one that creates it by doing and saying things, which create dislike. Climax The climax is the highest point in my story where the conflict and his arrogance will come to their peak. Here we will see how he tries to overcome the conflict and reach his goal by taking on more work. Ending I will end my story with my character�s humiliation. He takes on more work and makes an error in judgment. Which not only prevents his promotion but also gets him fired? My theme here would have run its course. Does each element of your story further your theme?For More Free Resources visit www.allfreereports.com

What Abraham Lincoln Can Teach Us about Clear, Concise Writing By Philip Yaffe

by Philip Yaffe Abraham Lincoln, America's iconic 16th President (1861-65), was never known as either a great writer or a great orator. Yet he penned one of the most highly praised and oft-quoted speeches in history. It was probably so good because it clearly expressed his controlled passion towards the monumental event he was talking about. Nevertheless, it is possible to dispassionately analyze it and draw some important lessons. This great piece of oratory is known simply as The Gettysburg Address because it was delivered by President Lincoln in 1863 at Gettysburg, Pennsylvania, to mark a pivotal victory in the American Civil War. Some reports suggest that he scribbled it on the back of an envelope just before arriving in Gettysburg. This is a myth, but the emotion it engenders makes the story seem more than plausible. Let's analyze the speech sentence by sentence. But first read the whole thing - there are only 272 words - as a first approach to appreciating what a miniature masterpiece it truly is. The Gettysburg Address (November 19, 1863) Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation - or any nation so conceived and so dedicated - can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead, who struggled here have consecrated it far above our poor power to add or detract. The world will little note, nor long remember, what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us. That from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion. That we here highly resolve that these dead shall not have died in vain. That this nation, under God, shall have a new birth of freedom. And that government of the people, by the people, for the people, shall not perish from the earth. Analysis Sentence 1 Four score and seven years ago, our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. The language of the mid-19th century was somewhat more florid than what we use today. But it appears that Mr. Lincoln purposely employed such phraseology to give his first words almost biblical importance. He could have said, �Eighty-seven years ago, our country was founded based on the idea that all men are created equal.� Hardly the same thing, is it? Sentence 2 Now we are engaged in a great civil war, testing whether that nation - or any nation so conceived and so dedicated - can long endure. The sentence begins, �Now we are engaged in a great civil war . . . .� This is very plain language, almost banal, suggesting that war is a mean and dirty business. The rest of the sentence then reverts to more sophisticated language to ennoble the purposes of the war. Note the repetition the words �conceived� and �dedicated� from Sentence 1. This heightens the impact of the statement, which would have been seriously weakened if Mr. Lincoln had believed it mandatory to avoid such repetition. Sentence 3 We are met on a great battlefield of that war. This is another banal statement. It could easily have been combined with Sentence 4 by saying �battlefield of that war in order to dedicate . . . .� But notice how much stronger it is standing by itself. This is an excellent example of the �separation� technique, i.e. dividing a sentence in order to heighten its impact. Sentence 4 We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that that nation might live. This sentence once again contains a repetition, or at least a near repetition: � . . . who here gave their lives that that nation might live.� The words "lives" and "live" complement each other and reinforce Mr. Lincoln�s thought. He could have chosen �survive�, �overcome�, �prosper�, or a dozen other alternatives to avoid this near repetition. But none of them would have been anywhere near so effective. Sentence 5 It is altogether fitting and proper that we should do this. Yet another banal statement, providing dramatic contrast between the sophisticated statement that preceded it and the sophisticated statement that follows it. Sentence 6 But in a larger sense, we can not dedicate, we can not consecrate, we can not hallow this ground. Note the near repetition created by the words "dedicate", "consecrate", "hallow". This is almost tautological, as it was meant to be in order to emphasize the thought. Sentence 7 The brave men, living and dead, who struggled here have consecrated it far above our poor power to add or detract. Note the repetition of the word "consecrated": the tautology continues, further emphasizing the thought of the previous sentence. Sentence 8 The world will little note, nor long remember, what we say here, but it can never forget what they did here. Oh, what an understatement! Mr. Lincoln probably truly believed this, but he was wrong. Virtually every American schoolchild learns these words by heart, and the speech is known and recognized as a masterpiece well beyond the borders of the United States. Sentence 9 It is rather for us to be here dedicated to the great task remaining before us. That from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion. That we here highly resolve that these dead shall not have died in vain. That this nation, under God, shall have a new birth of freedom. And that government of the people, by the people, for the people, shall not perish from the earth. This sentence, although divided by periods in the written form, is in fact a single, unified thought. However, it is quite easy to understand thanks to repetition of the word "devotion" and use of "internal bullet points", indicated by repeated use of the word "that". The sentence powerfully expresses Mr. Lincoln's conviction about the purposes of the war that he passionately hated yet found himself constrained to pursue. The last "bullet point" has almost become America's national motto: "That government of the people, by the people, for the people, shall not perish from the earth." The Gettysburg Address appears to be deceptively simple; however; the writing techniques it uses are impeccably professional. To be so clear and so concise while saying so much is truly a magnificent achievement. It should be an inspiration to us all. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. His recently published book In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional is available from Story Publishers in Ghent, Belgium (storypublishers.be) and Amazon (amazon.com). For further information, contact: Philip Yaffe Brussels, Belgium Tel: +32 (0)2 660 0405 Email: phil.yaffe@yahoo.comPhilip Yaffe is a former writer with The Wall Street Journal and international marketing communication consultant. He now teaches courses in persuasive communication in Brussels, Belgium. Because his clients use English as a second or third language, his approach to writing and public speaking is somewhat different from other communication coaches. He is the author of In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional. Contact: phil.yaffe@yahoo.com

5 Easy Steps To Writing Your Appealing Letter By upinder singh negi2

You must write a hypnotic persuasion letter to help you achieve all your goals! Get the boss to give you a raise, induce that beautiful blue-eyed girl to be your lover and persuade your mother to buy a BMW Z3 for you this summer. Give me twenty minutes and I'll teach you step-by-step my secret writing your own success system. If you follow this 5 steps formula of writing, you'll never fail in this age of persuasion. Keep reading! My 5-step formula consists of 1. Find Your Goal and Purpose for Writing 2. Write Down Your Goal 3. Visualization 4. Write Like You Talk (KISS rule) 5. Make It Perfect Let me explain it to you step by step! 1. Find Your Goal and Purpose for Writing Every success begins with a simple goal which includes hypnotic writing. You should come up with your main goal for writing. SUCCESS=GOAL+DEADLINE. Once you set your writing goal in your mind, you'll know the path to success. You must hold that point when you want to really achieve something valuable. Please see the example below. Bad: I just write. Good: I want to write this letter to persuade Joe to give me a book for free! Better: I certainly CAN write a hypnotic letter to persuade Joe to give me a book for free before 01 July 2001. 2. Write Your Goal Down Have you ever read the story of John in Jack Canfield and Mark Victor Hansen's original Chicken Soup for the Soul? On one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. Do you know the result? Of the 127 goals that he listed over 60 years ago, John has achieved 108. Why? Because he Wrote It Down! You must write it down on your desk, your wallet, your bath room and even on the wall in your men's room. Every time you see that bold goal, you'll notice you must take action now. With many repetitions, the words themselves will send a mighty command to your subconscious mind to make your dream into reality. Try it today! 3. Visualization In the Bible it is written "Delight thyself also in the Lord; and he shall give thee the desires of thine heart." (Psalm 37:4) Also it says to us "For as he thicket in his heart, so is he: Eat and drink, saith he to thee; but his heart is not with thee." (Proverbs 23:7) You mind think uses images instead of words. Therefore, Imagination X Vividness = Reality. Learn to meditate. Then do it. No miracle will ever happen if you neglect this step. You can practice writing and persuasion skills in your mind. Practice makes perfect! 4. Write Like You Talk (KISS rule) You can't write one sentence, right? But you CAN talk non-stop about anything for a whole day, right? Put your talk in writing. That's your masterpiece. Simple, right? It works! Keep It Simple Stupid. Write like you talk. Wite to your best friend. Write to your dream lover! You aren't afraid where to start, go and stop. What you say to your listeners is hypnotic and magic in print. 5. Make It Perfect You can't achieve your goal with just one word or an attractive headline, right? You can persuade anybody with your whole message. The sentence, structure and word combination make you a winner. You must think about the organization of your material. Every word. Every sentence. Every punctuation mark. Remember everything has a common function for your result. You are not training a MVP of the year. You must own a Dream Team.www.allfreereports.com

10 Massive Benefits You Get When You Become An Author By Bob Burnham

Becoming an author is a dream held by many and accomplished by few. Why is it accomplished by so few? Typically the majority of us are misinformed about how easy it is to write a book nor are we familiar with the amazing and massive benefits of becoming an author. Read more to learn 10 massive benefits of becoming an author. Here are the ten benefits you WILL receive when you write a book. You Are The Expert. The silver bullet and fastest way to becoming the expert is for you to 'Write a book'. Once you have written your book, you instantly have your expert status and you leapfrog yourself to the front of the line. People will look at you differently and have more respect for you. It almost sounds a little crazy, and does not completely make sense, but it is the way in our society that once you have written a book you are now held in a higher regard. You Make More Money. You can easily make six figures and more each year by leveraging the fact that you are a published author. After you have written your book, it will be like a sales person working 24 hours a day promoting your good name. You are paid money for your book and it does the selling for you. Shoppers can purchase your book at anytime, day or night, online or in a bookstore and you need not do anything further. As an author, you can literally make money in your sleep. You Express What You Have To Say When you write a book, you have full control over the contents, especially if you take the preferred route of self-publishing. You are the creator and you can express your points in any way you like. This allows you the freedom to convey your thoughts through words and/or illustrations You Help More People. When you write a book, you have the ability to reach out and help people across the globe From your next door neighbor to someone who may live thousands of miles away. Your book will have an enormous reach that is capable of stretching out and touching all types of readers from all walks of life You Have The Most Powerful Business Card Almost everyone has a business card but very few of your competitors are an author. Making your business card stand out from the competition is very, but standing out from the competition because you are an author is a slam dunk. You Have The Power To Change Your Future As the author of your own book, you are in the driver's seat to creating the life of your dreams. On some level, you have always been in the driver's seat, but you will find it even more evident after authoring your own book. More opportunities will naturally come to you and you will have more choices and better choices. You Have Tax Advantages. One of the most significant is that of the deductions that you are permitted to claim as a result of a running your business from your home As an author, you may be able to deduct expenses related to the cost of a computer, internet service, office equipment (fax machine, computer printer and scanner) and furniture, computer hardware and software as it relates directly to your job, etc. You Attract Like-Minded People To You. The simplest definition of The Law Of Attraction states that 'Like Attracts Like' By simple definition then, your authoring a book about a specific topic will attract more like minded people to you that are interested in your topic. You Gain A Sense Of Accomplishment When you write a book, you will feel a great sense of achievement because you are an author. This is a title that will stay with you for the rest of your life. It is not a job title; it is a permanent title. When you work for someone, you may have earned a certain job title within the company. But what happens when you no longer work for that company or change careers altogether? You no longer have the right to refer to yourself using an old job title. But, as an author, you will always carry that accomplishment with you Doors Open For You What do you hope to achieve in life? When you write your own book, you will open doors that you never even thought possible In addition to becoming an expert, and possibly adding to your business a consulting and/or public speaking career, you may enjoy the thrill of seeing your name in the media Holding your own book in hand is as good as the key to an unlocked door. What is behind the door? Your future, of course. So, why keep it waiting? Unlock the key to your potential and enjoy the road to success. You have earned it!For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Write A Book Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com Read More On: Become An Author

3 Simple Shortcuts To Writing A Book By Bob Burnham

Shortcuts often have a bad connotation. They get you lost for one and they have the implication that you are cheating or not doing the full job. Baloney! When you are writing a book, shortcuts can mean the difference between publication tomorrow or publication next year. I vote for tomorrow, how about you? Take a look at these three 'legitimate' shortcuts. Shortcut #1. Have you ever written anything else on the topic you are about to write on? Articles? Reports? Blog posts? If the answer is yes, grab that material. You can create a book from material you have already written. Not enough material for a 100 or 200 page book? You can still use it and supplement it with content you write or better yet, have someone else contribute to the book and fill in the gaps. A book written by you and contributed to by another expert in your field can hold significant weight in your industry and will still have all of the power to create a fantastic income. Shortcut #2 - Hire a ghostwriter. Seriously. There are really good writers out there that will not charge you $100/page. Before you hire a ghostwriter it is important to decide how you want to work with them. Do you want them to do the research and outline the book in addition to writing it or will you do the research and outline and simply have them fill in the content? Will you record your thoughts and have the writer transcribe them and polish them into a book? Once you know how you want to approach your book project, you are ready to find your ghostwriter. You can post your project on Craigslist, check with your local chamber of commerce to see if there are any writers registered, and take advantage of the numerous freelance websites available online like Elance. These sites enable you to post your project and have qualified writers bid on it. Shortcut #3 - Interview people. No time to write? Schedule interviews with people who have something valuable to share on your topic and record the interviews. Of course, tell your interviewees the purpose of their interview and get their permission. You can then take the recorded interviews, send them to a transcriptionist and then either hire a writer/editor to smooth the content into book form or leave them as is (making sure all typos and grammar mistakes are corrected). You will probably want to add an introduction, conclusion and maybe some resource material at the end of the book to add value and continuity but that does not take long and you can hire that work out too. So you see, writing a book does not have to be overwhelming. You do not even have to 'write' it. Regardless of how your book is created, you will see tremendous benefits from getting it published and making it available to prospects and customers. Writing a book will change your life.For Your Free MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: Publish A Book Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com Read More On: Writing A Book

How To Use BRWT Force To Write A Book By Bob Burnham

BRWT, pronounced Brute, is a writing technology unlike any other than you've ever seen. Using this system you will create a book quickly and almost effortlessly and best of all - it'll be a good book. Read more to find out how to use this amazing technique Ready to get started with the BRWT force technology? Brace yourself. This is so simple and powerful you will wonder why you have not heard of it before. When you sit down to write, do not stop. Do not check your email; do not correct your spelling or grammar. Write as the words and ideas rush into your brain. Dump everything you have to say onto your paper as fast as your pen or typing fingers can keep up. Now here is a little secret...write your copy like you are writing to a friend Letters to friends are easy to write, right? The words flow easily onto the page and you will probably notice that you use the word "you" often. That is a key to conversational style. Your book is about helping your reader. They want to be involved in the content. They want to feel like you are writing it just for them. Now when you write a letter to a friend, assuming that you have several topics to discuss, you do not mix the topics up. There is an organization to your letter. You probably start with the idea that is going to be the strongest and most interesting. You are also going to start a new paragraph with each new idea or topic Your book will be organized in much the same way. However, the great thing about writing a book is you do not have to write it in order. You can work on any section independently and then put it together in the order that makes the most sense. In the book "101 Reasons Why You Must Write A Book. How To Make A 6 Figure Income By Writing & Publishing Your Own Book," we give a seven step process to outline your book for maximum efficiency. Step six is to change your outline points into questions. Step seven is to use BRWT force technology The key is to write as fast as possible in your own conversational style. Do not stop to check your spelling. Do not stop to research anything. Think about it! You do not stop to research or edit your conversations so do not stop writing. Do not pause for any reason. Pour all of the information as it comes into your head and put it on paper. This is important. Writing like this not only produces an abundance of copy, 9 times out of 10 the copy is well written and will require very little editing and revision. This is because you are writing like you talk. You are not taking the time to edit yourself or to find your literary muse; you are simply writing down what you know as you know it. Timing matters. It is important to write for a designated amount of time. Give each question or point 5-7 minutes, no longer. Why? Because if you give yourself too long to answer a question, you will have the tendency to fill the time second guessing yourself and falling away from the BRWT Force. On the other hand if you know that you only have 5 minutes to dump all of your information onto the paper, you are not going to pause, you are not going to get up to sharpen your pencil or refill your coffee cup. You are going to write and you are going to write hard. Besides, you can wait five minutes to refill your coffee. There you have it BRWT will get your book written in an unbelievably short amount of time It's easy and it is fun. Believe it!For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Writing Your Own Book Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com Read More On: How To Write A Book

How To Write A Book To Position Yourself As The Expert By Bob Burnham

A book will open doors for you no matter what your reason for writing it. Consider what you do when you are looking for information on something. Chances are you search online, visit Amazon, check out your local bookstore, or head to the library. What do all of these have in common? BOOKS! Well, okey online is not a book, yet you are book will be available online and when people search for your information using their favorite search engines, they will find links to your book. Before you set pen to paper there are three steps to take to position yourself as the expert. Step #1 Decide why you are writing the book. Are you writing it to boost business and serve as a marketing piece? Imagine telling a potential client, "let me send you a copy of my book." This strategy works quite well to convince potential clients you are the one to do business with. Are you writing your book to create a business? Many successful publishers and authors have built tremendous businesses from the creation of a single book. I like to use Chicken Soup for the Soul as an example because they have taken one original book and built an empire of products. You do not have to write creative non-fiction to be successful. There are many successful businesses who blossomed from one "expert" book. Are you writing a book to share your joy and knowledge with others? What gives you great joy? Some people find great joy fly fishing. Others enjoy taking apart their computers and modifying them. Still others love to create deliciously healthy meals or train bears. Whatever your joy, it can be shared with others in the form of a book. Step #2 Once you know what you want to write about, it is time to make sure there is an audience. It is time for research. Now the truth of the matter is there is an audience for just about every topic under the sun. That being said, you can fine tune your book's topic to appeal to the most people by being specific. For example, if your passion is fly fishing, there are many aspects of fly fishing. There is fly tying, building custom fly rods, the skills involved with fly fishing, fly fishing vacations and so on. The list could go on for quite a while. Your job, here in Step #2 is to determine what potential topics are available and which has the most demand. There are many tools you can use to research demand and potential topics including online keyword tools, friends, family, and associates, and online surveys, chat rooms and forums. Once you know exactly what you are writing about, and you know there's an audience, it is time to get down to the business of writing. For more information about marketing your book and your website read this article entitled " Book Marketing Experts- 3 Tips To Market Your Book As An Expert" at http://www.expertauthorpublishing.com Step #3 Writing your book. Not everyone believes they can write and some people simply do not want to write a book. Do not let either stop you from becoming an author. You can write a book if you want to, and if you do not want to then hire a ghostwriter. Either way, your book will begin with an outline. I know, outlines are dreadful and they bring us back to our high school years but I am not talking about that kind of formal outline. I am talking about an outline that will make writing your book as easy as writing a letter to a friend. Once your book is written, and this can honestly take less than 30 days to complete, publishing it is the only thing that stands between you and your 'expert' status. Don't let publishing your book be your barrier. Self publishing has grown by leaps and bounds over the past couple of years and there are options for everyone. Becoming the expert in your chosen field or subject is only a few steps away.For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com Read More On: How To Write A Book

Fixing the Flaws in the 10 Principles of Clear Writing By Philip Yaffe

I recently did an Internet search for �clear writing� and frequently came up with the same list of �10 principles of clear writing�. Each one is a piece of very good advice; however the list has two faults. First, I am viscerally suspicious of all 10-item lists. They seem contrived. It�s as if the writer decided that any self-respecting list should have 10 items, then set about inventing them to meet the challenge. More importantly, these 10 principles of clear writing are not really principles at all, but rather tips and technique. What�s the difference? Tips and techniques tell you what to do; principles tell you why you are doing it. Understanding why you are doing something, i.e. the benefit you will gain, helps ensure that you will actually do it and do it consistently. Too often when we are told only what to do, we follow the instruction half-heartedly, inconsistently, or not at all. For example, my last year at the University of California, Los Angeles (UCLA), I tutored writing to make a bit of much-needed cash. One day a first year student came to me with a note from a professor, saying: �Young lady, I advise you either to leave my class immediately or prepare to fail it.� I concluded that she was misapplying a fundamental writing principle, so I explained it to her and had her do a few simple exercises to be certain she understood it. By the end of term, her almost certain �F� had shot up to a gratifying �B�. This was not an isolated case. When students were having writing difficulties, it was generally because they were: 1) unfamiliar with a fundamental principle, 2) inconsistently applying it, 3) improperly applying it, or 4) not applying it at all. I am a marketing communication consultant, after having been a newspaper editor, a writer with The Wall Street Journal, and European marketing communication director for two major international companies. Over my 40 year career, I have been continually appalled by how poorly top business executives, academics, researchers, and other clearly intelligent people express themselves, both in writing and speaking. Some years ago I tried to analyze this depressing phenomenon. As a result, I defined three key principles that underlie virtually every kind of expository (non-fiction) writing and speaking. To give them strength and substance, I cast them in the form of quasi-mathematical formula. As formula, these principles not only tell you what to do, they also tell you why you are doing it and how to go about it. I would first like to briefly explain these three principles, then see how they coincide with lists of tips and techniques that masquerade as principles. Most people accept that a good text should be �clear� and �concise�. There is a third principle that is seldom mentioned. A good text should also be �dense�. Clarity Principle Being clear is not a matter of personal appreciation. Do you find your text clear? You should; after all, you wrote it. But how can you be certain that it will be clear to others? According to the clarity principle, to be clear you must do three things: 1. Emphasize what is of key importance. 2. De-emphasize what is of secondary importance. 3. Eliminate what is of no importance. In short: Cl = EDE If you follow the formula, before you start writing you must first determine what is of key importance, i.e. what are the key ideas you want your readers to take away from your text? This is not always easy to do. It is far simpler to say that everything is of key importance, so you put in everything you have. However, unless you do the work of defining what you really want your readers to know, they won't do it for you. They will simply get lost in your text and either give up or come out the other end not knowing what they have read. Next, as you write your text, you must be certain to de-emphasize what is of secondary importance. Why? Because if you really want your readers to recognize and retain the key ideas, then you don�t want them getting lost in the details. Details (information of secondary importance) explain and support the key ideas. They must never overwhelm them. Finally, you must ruthless eliminate what is of no importance. Why? Because any information that adds nothing to explaining and supporting the key ideas will tend to obscure them, which is exactly the opposite of what you want. Conciseness Principle According to the conciseness principle, your text should be as: 1. Long as necessary 2. Short as possible In symbols: Co = LS "As long as necessary" means covering all the key ideas you identified under �clarity�, and all the information of secondary importance needed to explain and support them. Note that nothing is said here about the number of words, because it is irrelevant. If it takes 500 words to be "as long as necessary", then 500 words must be used. If it takes 1500 words, then this is all right, too. "As short as possible" means staying as close as you can to the minimum. Not because people prefer short texts; in the abstract the terms �long" and "short" have no meaning (so-called �weasel words�). The important point is: All words beyond the minimum tend to damage clarity. Subconsciously, readers will continually be trying to understand why those words are there, and will be continually failing because they serve no purpose. Density Principle Density is a less familiar concept than clarity and conciseness, but is equally important. According to the density principle, you text should contain: 1. Precise information 2. Logically linked In other words: D = PL Using precise information rather than wishy-washy weasel words in a text aids clarity. For example, if you say it is a �hot� day, what do you mean? One reader might interpret hot as 24� C while another might interpret is as 36� C. However, if you say the temperature outside is 28� C, there is no room for interpretation�or misinterpretation. Using precise information also generates confidence, because it tells the reader that you really know what you are talking about. This helps to hold the reader�s attention and makes it easier to get your points across. However, precise data (facts) by themselves are insufficient. To be meaningful, data must be organized to create �information�. There are two important tests to apply when converting data into information. A. Relevance Is a particular piece of data really needed? As we have seen, unnecessary data damages clarity and ultimately confidence. Therefore, any data that do not either aid understanding or promote confidence should be rigorously eliminated. B. Misconceptions The logical link between data must be made explicit to prevent the reader from coming to false conclusions. Example: A singular occurrence may be misinterpreted as part of a broad pattern; a general policy may be misinterpreted as applying only in specific circumstances, etc. To ensure that a logical link is clear, place the two pieces of data as close to each other as possible, preferably right next to each other. When data are widely separated, their logical link is masked. If you don�t make the logical connection, it is unrealistic to expect readers will do so for themselves. Keeping these true principles - clarity, conciseness, density - firmly in mind allows us to re-evaluate the oft-quoted ten �principles� of clear writing� (i.e. tips and techniques), thereby making them significantly more meaningful, and significantly more useful. 1. Keep sentences short This is usually interpreted to mean an average sentence length of 15 - 18 words. Not because readers can�t handle longer sentences. However, when length rises above this average, sentences are likely to be poorly constructed, thereby damaging clarity. But remember, 15 - 18 words is an average. Don�t shun longer sentences. A well constructed long sentence is often clearer than two or more shorter ones. Why? Because the longer sentence betters shows the logical linkage among the various elements, which would be lost by splitting it apart. 2. Prefer the simple to the complex If the precise word is long, don�t hesitant to use it, because not using it would damage clarity. On the other hand, if a shorter word would do just as well, prefer it. Examples: �dog� rather than �canine�, "change" rather than "modification", "entrance� rather than �ingress�, etc. 3. Prefer the familiar word This is just a variation of point 2. If you have a choice between two words, use the one that most people are likely to recognize and use themselves. Examples: �insult� rather than �imprecate�, �daily� rather than �quotidian� 4. Avoid unnecessary words In other words, be concise. 5. Use active verbs In an individual sentence, whether you use an active or a passive verb is of little consequence. However, over an entire text it becomes very important. Active verbs tend to enhance clarity; conversely, too many passive verbs tend to damage it. 6. Write the way you speak This is a very useful technique, but don�t take it literally. When we speak, we generally use simpler vocabulary and sentence structures than when we write. Writing the way you speak is a good way to produce a first draft. However, when we speak, our sentence structures are often confused and our vocabulary imprecise. These faults must be rigorously corrected in the second, third or later drafts. 7. Use terms your reader can picture In other words, be dense. Use specifics; avoid weasel words. When making a general statement, be certain to support it with concrete data. 8. Tie in with your reader's experience We are again talking about density, i.e. using precise information. Be certain that the terminology you chose is compatible with your readers� experience. If you need to use a word not likely to be familiar to your readers, define it the first time it appears. If it is really key, define it again later on in the text. Also be wary of words that look familiar but have a very different meaning in the context of your subject. Example: �Insult� is medical jargon for an injury or trauma. However, talking about an �insult� to the heart without first explaining this unconventional meaning of the word is likely to leave your readers scratching their heads. 9. Make full use of variety This suggestion is almost superfluous. If you conscientiously apply the three writing principles of clarity, conciseness, and density, you will almost automatically introduce variety of sentence length and structure into your text. Avoid introducing too much variety of vocabulary. Constantly changing terminology for the sake of variety damages clarity. If several words mean essential the same thing, pick one or two of them and shun the others. Introduce equivalent terms in such a way that the reader clearly understands they mean the same thing. Example 1. (Confusing) Manned space travel to Mars is once again being considered. The Red Planet has fascinated mankind for centuries. The �God of War� is the fourth planet from the sun - our own Earth is the third - and it is our closest celestial neighbor except for the moon. 2. (Clear) Manned space travel to Mars is once again being considered. Popularly known as the �Red Planet�, Mars has fascinated mankind for centuries. Being the forth planet from the sun (Earth is the third), it is our closest celestial neighbor except for the moon. 10. Write to express, not to impress The purpose of expository (non-fiction) writing is to inform or instruct, not to show off your literary prowess. The fact is, the better you write, the less people are likely to notice. And this is how it should be. The reader�s full attention should be on what you are saying, not how you are saying it. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. His recently published book In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional is available from Story Publishers in Ghent, Belgium (storypublishers.be) and Amazon (amazon.com). For further information, contact: Philip Yaffe Brussels, Belgium Tel: +32 (0)2 660 0405 Email: phil.yaffe@yahoo.comPhilip Yaffe is a former writer with The Wall Street Journal and international marketing communication consultant. He now teaches courses in persuasive communication in Brussels, Belgium. Because his clients use English as a second or third language, his approach to writing and public speaking is somewhat different from other communication coaches. He is the author of In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional. Contact: phil.yaffe@yahoo.com.

Writing a Research Paper By Vader West

Who doesn't dread a research paper? That familiar foe we encounter in so often. We toil away endlessly into different mediums looking for any and all relevant information you can use only to find that in the end you still don't have enough information you need to write your paper. Does this sound familiar? The process of creating a proper research paper is tough work. It requires you to develop a firm understanding of a topic you've in many cases never heard of and then form a thesis which you must support with your research. The key I found to smoothly writing a research paper is to research properly. The thought of starting on your paper may be daunting but the more time you give yourself to work on it the better. The first step of any research paper is of course research. If you do not have a set thesis to write about, do some background research on your topic. Do not simply skim over a few summaries and make a decision based on them. The amount of background reading you do here will help you form a strong thesis with plenty of strong facts to support or reject it. The absolute last thing you want is to be stuck struggling to write a paper with a weak thesis with little to no evidence around it or even worse to have to switch your thesis for a better one half way through your writing process. Now that you have selected your thesis, it's time to do some extensive research on it. This part is definitely a grind because you may find a good amount of information in your first hour or you may go hours without a scrap of useful information. It is hit and miss, but keep with it and give yourself breaks and make sure to try lots of different sources. For a research paper, the best source to find information is probably scientific journals. These are filled with first hand research articles by professionals in their field. Of course books are another great source to look through and should never be overlooked. Their only draw back may be that it may be hard to find the exact bit of information you need in a large book dedicated to your general topic. The internet always gets mixed reviews when it comes to its usefulness as a research tool. I think it's a great tool and it may be the most efficient, a trait I'm sure most students hold in high regard. It is true that there is a lot of false information on the internet however there is also a lot of quality information there too. A rule of thumbs that I have always used for internet research is to cross reference everything. You must find two sources that report the same information in order for it to be deemed trustworthy. Wikipedia along with other internet encyclopedia's have a wealth of information that should always be checked out. A helpful tip is to make use of the search tools. Many search functions have tools that can enhance your searches and narrow down the number of hits. Hopefully getting all the information you need won't be too painful of a process. Just remember to give yourself as much time as possible to do the research; you'll be happy you did once you start writing.Vader West wiki

Yaffe�s Law vs. Murphy�s Law: A New Look at an Old Problem By Philip Yaffe

by Philip Yaffe For most educated persons, Murphy�s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy�s Law says: �Anything that can go wrong, will go wrong.� There is an important but often neglected corollary: �Many things that can't go wrong, will go wrong anyhow.� I am now pleased to report a loophole. In at least one important area of human activity - expository (non-fiction) writing and public speaking - Murphy�s Law does not have total coverage. This is because it can be counteracted, at least partially, by a rival principle that I recently discovered and immodestly call Yaffe�s Law Yaffe�s Law states: �If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want first, chances are they won�t accept anything at all.� In short, in a text or a speech if you quickly and securely engage the audience�s interest, any significant missteps later on will be muted, if not completely counteracted. There is of course nothing new in this idea. It is just another way of saying that for best effect, you should write or speak starting from your audience�s point of view. Nevertheless, Yaffe�s Law is revolutionary because its new formulation focuses attention on this fundamental principle of persuasive communication as never before. Applying the principle implies that you know the audience�s point of view. If you are inclined to think this is virtually impossible because point of view can change so very much from subject to subject and audience to audience, you would be making a serious mistake. In most cases, readers or listeners share a single overriding concern: Will this text or presentation sufficiently reflect my interests and apprehensions that I should pay any attention to it? They want this question answered virtually instantaneously; otherwise they will stop reading or stop listening. In short, your first job, even before deciding what you want say, is to determine what your audience wants to hear. In other words, give them what they want first, i.e. a positive answer to this universal question. If you then continue positively answering it, your audience will follow you almost anywhere. Here are a couple of examples to demonstrate how the idea works. A Written Example Below, the �Original� shows a text as it might have been written without Yaffe�s Law. The �Revision� shows how it actually was written with Yaffe�s Law. Original A piece of electronic equipment installed in automobiles could allow insurance companies to monitor the driving behavior of their customers. Each time a motorist uses the car, the device will record the roads being traveled and the time of the journey, and send the information via satellite to the insurance company. With this data, the company will be able to calculate the insurance premium for each individual journey based on the relative risk of crashes on the different roads at different times of the day. The motorist will receive a monthly or quarterly �usage statement�, similar to a telephone bill, itemizing the insurance cost for each use of the car. By agreeing to the system, motorists could save hundreds of dollars on their automobile insurance. Because of the lower risk of crashes, trips on superhighways will cost less per kilometer than on city roads, while trips on country roads will also cost less per kilometer than on city roads because . . . . (the text continues) Revision Motorists could save hundreds of dollars on their automobile insurance by allowing their driving habits be monitored by a satellite-tracking device installed in the vehicle. Each time a motorist uses the car, the device will record the roads being traveled and the time of the journey, and send the information to the insurance company. The company will then calculate the insurance premium based on an assessment of the relative risk of crashes on the different roads at different times of the day. Motorists will receive a monthly or quarterly �usage statement�, similar to a telephone bill, giving the insurance cost for each journey. Because of the lower risk of crashes, trips on superhighways will cost less per kilometer than on city roads, while trips on country roads will also cost less per kilometer than on city roads because . . . . (the text continues) The �Original� was clearly written from the point of view of the insurance industry. However, simply moving the fourth paragraph of the �Original� to the first paragraph of the �Revision� charges everything. Who wouldn�t want to know how to save hundreds of dollars on their automobile insurance? By giving the readers what they want first, a text that might have been of interest only to �techno-nerds� suddenly becomes interesting to virtually everyone. Moreover, even if the rest of the text is not superbly written, people will probably continue reading anyhow, because it is in their interest to do so. A Spoken Example With regard to Yaffe�s Law, the written word and the spoken word are exactly the same. Nevertheless, speaking allows use of techniques that simply would not work on the printed page. The following speech was delivered on the subject of integrity in politics. Once again, the Original� shows how it might have been written without Yaffe�s Law. The �Revision� shows how it actually was written with Yaffe�s Law. Original I want to talk to you this evening about a man I admire very much. His name is Julius Nyerere and he was the first president of Tanzania after it gained independence from Britain in 1961. Julius Nyerere was born in 1922 in Butiama, a small village in what was then Tanganyika. He was the son of Nyerere Burito, a Zanaki tribal chief. At that time schools in Tanganyika were in very short supply. Julius began attending Government Primary School at the age of 12, which he completed in three years instead of the standard four. He did equally well in secondary school and won a scholarship to Makerere University in Uganda, then the only university in all of East Africa. When he returned to Tanganyika, he worked for three years as a secondary school teacher of biology and English before winning a scholarship to attend the University of Edinburgh, where he obtained a Masters of Arts Degree in history and economics. This is also where he began developing the ideas and tactics that ultimately helped him lead Tanganyika to independence from Britain and become the country�s first president. Unlike many other independence movements, Nyerere achieved independence without a single drop of blood being shed. (The speech continues) Revision We live in a cynical world where the values of truth, honesty and integrity seem to be in short supply. We are therefore always looking for examples of such values in action, especially with regard to politicians. I would like to offer you such an example from Africa. You have probably never heard of this man, but for me he stands as a true model of integrity. Can you guess who he might be? (Speaker pauses a few moments). No, it is not Nelson Mandela, as I imagine many of you were thinking. However, I am certain Mr. Mandela would be more than pleased to be considered in the same light as this person. His name is Julius Nyerere. Julius Nyerere was the man who led then Tanganyika, today called Tanzania, to independence from Britain in 1961. Unlike many other independence movements, this one succeeded without a single drop of blood being shed. I had the privilege of living two years in Tanzania shortly after independence. Being a city boy, for me Tanzania was quite a revelation. I virtually lived in a mud hut, suffered through a drought, saw leprosy, and experienced both malaria and dysentery. All of these things affected me. But getting to know Julius Nyerere as a political leader was truly a life-changing experience. When Nyerere became head of state, he was so popular that he could easily have taken on the trappings of a king or potentate. But he did exactly the opposite. He chose to live very modestly, because that was his nature. More importantly, he inspired confidence in everyone, and never betrayed that confidence, because that also was his nature. He of course had political enemies, but they were critical of certain of his ideas and policies�but never the man. The worst I ever heard anyone say about him was, �President Nyerere is doing all the wrong things for all the right reasons.� (The speech continues) At this point the speaker could insert all the information about Nyerere�s background and education, which seemed so tedious in the �Original�. Why? Because instead of tedious, the audience would now find it instructive and integral to understanding the man in whom their interest has been effectively ignited. So does Yaffe�s Law pardon poor writing and poor speaking? Absolutely not! Poor writing is still poor writing, and poor speaking is still poor speaking, so you must constantly be alert not to fall into bad habits. On the other hand, by strongly focussing your attention on giving the audience what they want first, when you start giving them what you want, it will be in a context that appeals to their most basic instincts. This, of course, is what persuasive communication is really all about. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. His recently published book In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional is available from Story Publishers in Ghent, Belgium (storypublishers.be) and Amazon (amazon.com). For further information, contact: Philip Yaffe 61, avenue des Noisetiers B-1170 Brussels, Belgium Tel : 32 (0)2 660 0405 phil.yaffe@yahoo.comPhilip Yaffe is a former writer with The Wall Street Journal and international marketing communication consultant. He now teaches courses in persuasive communication in Brussels, Belgium. Because his clients use English as a second or third language, his approach to writing and public speaking is somewhat different from other communication coaches. He is the author of In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional. Contact: phil.yaffe@yahoo.com.

Laugh Your Way to Persuasive Communication By Philip Yaffe

by Philip Yaffe If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equally, you already possess many of the skills you need to prepare persuasive speeches and other types of oral presentations. Really? Just think about it. A well-constructed joke perfectly fulfills two critical criteria of persuasive communication: clarity and conciseness. To better understand this, we first need to determine the true meanings of �clarity� and �conciseness�. This can best be done by giving them objective definitions, almost like a mathematical formula. Clarity To achieve clarity - i.e. to ensure that virtually everyone will understand what you are saying - you must do three things. 1. Emphasize what is of key importance. 2. De-emphasize what is of secondary importance. 3. Eliminate what is of no importance. In symbols: CL = EDE To apply the formula, whenever you write you must first decide what really is of key importance, i.e. what are the fundamental ideas you want your audience to take away from your text or discourse? This is not always easy to do. It is far simpler to say that everything is of key importance, so you put in everything you have. But there is a dictum that warns: If everything is important, then nothing is. In other words, unless you first do the work of defining what you really want your audience to know, they won't do it for you. They will simply get lost in your words and either give up or come out the other end not knowing what it is you were trying to say. What about the second element of the formula, de-emphasize what is of secondary importance? You don't want key information and ideas to get lost in details. If you clearly emphasize what is of key importance, then whatever is left over is automatically de-emphasized. Finally, you need to eliminate what is of no importance. Why? Because just as you don�t want your key ideas to get lost in details, you certainly don�t want them to get lost in elements that have no business being there in the first place. Conciseness To achieve conciseness, your text or discourse must be as: 1. Long as necessary 2. Short as possible In symbols: CO = LS If you have fulfilled the criteria of "clarity" correctly, you already understand "as long as necessary". It means covering all the ideas of key importance you have identified, and all the ideas of secondary importance needed to support and/or elaborate these key ideas. Note that nothing is said here about the number of words, because it is irrelevant. If it takes 500 words to be "as long as necessary", then 500 words must be used. If it takes 1500 words, then this is all right too. The important point is that you actually say everything that really needs to be said. Then what is meant by "as short as possible"? Once again, this has nothing do to with the number of words. It is useless to say at the beginning, "I must not use more than 300 words on this subject", because 500 words may be the minimum necessary. "As short as possible" means staying as close as you can to the minimum. But not because people prefer short texts and presentations; in the abstract the terms "long" and "short" have no meaning. The important point is, all words beyond the minimum tend to reduce clarity. We should not be rigid about this. If being "as long as necessary" can be done in 500 words and you use 520, this is probably a question of individual style. It does no harm. However, if you use 650 words, it is almost certain that the message will not be completely clear - and your audience will become bored, confused, or lost. In sum, conciseness means saying what needs to be said in the minimum number of words. So how does all of this relate to jokes? If a text or oral presentation fails in its purpose, you often don�t know it until a long time later. Feedback is not instantaneous. If you fail with a joke, you know it immediately. To see how this works in practice, here are two versions of the same joke. Version 1 shows what it would look like by ignoring the formulas for clarity and conciseness; Version 2 shows what it would look like with the formulas properly applied. But a word of warning. Version 1 may become rather tedious, so if you are inclined to fall asleep while reading it, jump directly to Version 2. Version 1 Arthur is taking a trip from Dublin to New York. He gets on the plane at Dublin Airport and straps himself into his seat. The plane takes off. About an hour later, the intercom clicks on. A voice is heard saying: �Ladies and gentlemen, this is your captain speaking. The weather across the Atlantic is clear and calm. But I have to report to you that there has been a malfunction in our number 1 engine and for safety reasons I will have to shut it down. However, let me assure you that there is nothing to worry about. This is a superbly designed, superbly engineered aircraft and we can easily fly on three engines. But I will need to reduce our air speed and I estimate that we will be about a 30 minutes late arriving in New York.� After about another hour�s flying time, the sound of the intercom is heard again. Once again, it is the captain. �Ladies and Gentlemen, this is your captain speaking. The weather across the Atlantic is still clear and calm. However, I must report to you a malfunction in our number 2 engine and for safety reasons I will have to shut it down. But once again let me assure you that there is nothing to worry about. This is a superbly designed, superbly engineered aircraft and we can easily fly on two engines. But once again I will have to reduce our air speed and I estimate that we will be about one-and-a-hours late arriving in New York.� About an hour later, it happens again. The intercom clicks on and a voice is heard. �Ladies and Gentlemen, this is your captain speaking. The weather across the Atlantic remains clear and calm. However, I must report to that we now also have a malfunction in our number 3 engine and for safety reasons I will have to shut it down. But again let me assure you that there is nothing to worry about. This is a superbly designed, superbly engineered aircraft and we can easily fly on one engine. But once again I will have to reduce our air speed and I now estimate that we will now be about three hours late arriving in New York.� At this point, Arthur lets out a groan. �Good grief, I hope the captain doesn�t have to shut down that fourth engine. Otherwise, we could be up here all night!� Version 2 A plane takes off from Dublin heading to New York. After about an hour, the intercom clicks on and a voice is heard. �Ladies and gentlemen, this is your captain speaking. I have to report that due to a malfunction we have lost the use of our number 1 engine. But let me assure you that there is nothing to worry about. This is a superbly designed, superbly engineered aircraft. We can easily fly on three engines. However, I will have to reduce speed and I estimate we will be about 30 minutes late arriving in New York.� A bit later the intercom again clicks on. �Ladies and gentlemen, this is your captain speaking. I have to report that we have also lost use of our number 2 engine. But once again, let me assure you that there is nothing to worry about. This is a superbly designed, superbly engineered aircraft and we can easily fly on two engines. However, I will once again have to reduce speed and I now estimate that we will be about one-and-a-half hours late arriving in New York.� Another bit more times goes by. Once again the intercom clicks on. �Ladies and gentlemen, this is your captain speaking. I have to report that we have now lost use of our number 3 engine. But once again, let me assure you that there is nothing to worry about. This is a superbly designed, superbly engineered aircraft and we can easily fly on one engine. However, I will again have to reduce speed and I estimate that we will now be about three hours late arriving in New York.� At this point, Arthur lets out a groan. �Good grief, I hope we don�t lose that fourth engine. Otherwise, we could be up here all night!� Version 1 contains 406 words, while Version 2 contains only 298. And I think you will agree that the second version is much funnier. Why? Because it fully respects the formulas for clarity and conciseness, as all good jokes do. Here are two more well-constructed stories. They are not jokes of the �ha-ha� variety, but I am certain they will put a smile on your face. All about Penguins A little girl goes into a library and asks the librarian, �Do you have any books about penguins?� The librarian goes to the shelves and gives her four or five books, which she sits down to read. A few minutes later, she comes up to the librarian�s desk and returns them. �What�s the matter, honey?� the librarian asks. �Don�t you like these books about penguins?� �Oh no,� the little girl replies. �They�re great books! They�re wonderful books. But . . . well, they just tell me much more about penguins than I really want to know.� Why Does It Rain? A little girl (not the same one) asks, �Daddy, why does it rain?� Her father takes her on his knee and explains: �Well, it rains to give water so the grass can grow. And it rains to give water so the flowers can grow. And it rains to give water so the shrubs can grow. And it rains to give water so the trees can grow. Now do you understand why it rains?� �Oh yes, Daddy,� she replies. �But . . . why does it rain on the sidewalk?� Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. His recently published book In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional is available from Story Publishers in Ghent, Belgium (storypublishers.be) and Amazon (amazon.com). For further information, contact: Philip Yaffe 61, avenue des Noisetiers B-1170 Brussels, Belgium Tel : 32 (0)2 660 0405 phil.yaffe@yahoo.comPhilip Yaffe is a former writer with The Wall Street Journal and international marketing communication consultant. He now teaches courses in persuasive communication in Brussels, Belgium. Because his clients use English as a second or third language, his approach to writing and public speaking is somewhat different from other communication coaches. He is the author of In the �I� of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional. Contact: phil.yaffe@yahoo.com.

Publishing a Book - 3 Simple Steps To Big Profits By Bob Burnham

Publishing a book can be extremely lucrative or it can end up costing you money. The difference is how you approach the process. If you are comfortable simply writing your book and becoming an author, best of luck to you the rest of this article is not for you. However, if you want to make a substantial profit from your book, then keep reading. Step 1. to big profits. Get a website. If you already have a website that people visit, and you have written on a topic that is relevant to your career, products or services, you can add a bookstore page to your website. By listing your book on your website, you are showing visitors right then and there that you are the expert! Additionally, it is easy to link your book directly to Amazon, which also adds tons of credibility to your name. All your visitor needs to do is click on your book and they are taken directly to Amazon to make a purchase. Additionally, you can post testimonials and reviews on your website and offer tons of free information to add benefit to your site and visitors. If you do not have a website, you will absolutely want to create one. It is very easy to direct people to your website for a purchase in any communications you have; articles, emails, press releases and even on your business card. Step 2. Build an opt in list. An opt-in list is a book marketer's direct line to current and potential customers. Opt in lists are generally built by offering website visitors free information in exchange for their email address or by asking them to subscribe to a newsletter. Regular communication with an opt in list is proven to build book sales. You will see once we get to step no. 3 how this can pay off in a major way. Step 3. Create more products and become an information marketer instead of just an author. What is an Information Marketer? Information marketing is the packaging of information your information in a variety of mediums like books, reports, seminars, software, audio, video, and consulting and best of all, it all stems from the creation and sale of your first book. Your website, where you will collect names for an opt in list, will be the major facilitator of your information marketing empire which is why they are listed as step 1 and 2. Every new product, every new promotion, every time there is a major publicity drive, a reward, or any kind of recognition you can contact your opt in list and tell them about it. Your communication with your opt in list, heck your opt in list itself, is worth its weight in gold. Follow these three steps as you are planning your marketing strategy for your first book and you will be making the kind of profits you have only dreamed of. For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Write and Publish Your Own Book Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com Read More On: Publishing A BookBob started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, CD’s and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to Bob’s keen sense of identifying the hidden opportunities in their businesses.

Internet Book Marketing, an Authors Secret Weapon By Bob Burnham

The internet has opened up a whole new world and made book marketing exciting, creative, and yes it can be lucrative too. The first thing you think of when you think of the internet is likely a website and yes, a website is important however there are many other fantastic internet tools and resources that can make internet book marketing a breeze. Blogs, are a fantastic tool to communicate with your current customers as well as your prospective customers. You can have a formal and authoritative tone to maintain your 'expert' credibility and status. You can also take a more conversational tone and develop a more friendly or informal relationship with your customers and readers. Forums, chat rooms, and social networking Now I am not suggesting that you go and get a MySpace page and begin chatting, however many artists and authors do have MySpace pages. What I am suggesting is that you take advantage of the forums and interactive websites that cater to your target market. There are forums and online social groups on just about every topic imaginable from hobby trains to gardening, from rock climbing to pet care. Find these groups, register, and mingle. You never know who you might meet and by placing a link to your book's website in your signature you are connecting with potential customers. Email, is a powerful tool for an internet book marketer. As you collect email addresses from associates, from your website visitors, and from folks you meet, your list will grow. You can use this list in any number of ways. Many rich authors choose to send their email list a regular email newsletter which informs and also announces any promotions or new products. Others choose to simply contact their list when they have good news, like reaching no. 1 on the Amazon Bestsellers List. Websites, of course it is important for you to have a website too. A website can, and should, be more than just a brochure type page where people can read about you and or your book. Your website can link to bookstores where people can buy your book. Your website can offer a newsletter subscription. It can promote your book with testimonials and reviews and your website can offer a shopping cart so people can purchase your book right then and there. The internet has many many tools for internet book marketers and we have only scratched the surface. Advertising, links, online magazines the sky is the limit. Get online and get marketing! For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Book Marketing Bob Burnham Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author : http://www.expertauthorpublishing.com Read More On: Internet Book MarketingBob started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, CD’s and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to Bob’s keen sense of identifying the hidden opportunities in their businesses.